In fact, their annual conference ( Blizzcon) - which is traditionally known for its cosplay/costume contests and major announcements - has become the final destination for all of their eSports competitions held throughout the year. Then I remembered that earlier this year, Activision Blizzard bought MLG, and with the highlight in the news post of “Blizzard Streaming” and “Blizzard Voice,” it made me wonder, are they gearing up for something bigger? More interactive? If they were to integrate the MLG streaming infrastructure into the client, could we see a service similar to Twitch?īlizzard has been positioning itself to have more of a presence in the eSports scene. Other companies have dual identities (Valve has the Steam client, Riot has the League of Legends client) and they work well. So when I first heard this news, my initial instinct was “Why?” Other than marketing and branding, there doesn’t seem to be a good reason for the change. HOW TO: Change system date in OS X from Terminal The latest version of in 2016 Blizzard was the company and was the service where your account, settings, and friends lived. For anyone that has played with Blizzard for a while, I would guess that there wasn’t much confusion. Over the years it has evolved and progressed into being the main portal for any and all Blizzard games, and as an avid fan and gamer, the service has been an invaluable tool for the social aspect of my experience. Older version of from the 1998 release of Starcraft. Starcraft was then released in 1998 and it helped increase the popularity of the service. Its main purpose was to provide in game chat for its players, and to help with finding multiplayer games (which essentially still holds true today). We just wanted to make sure everyone was aware as we moved forward with this change over the next several months we’ll provide any relevant updates as the transition progresses.”ī was first introduced in 1996 with the release of Diablo. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls-Blizzard and. When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. You’ve already seen this recently with things like ‘Blizzard Streaming’ and ‘Blizzard Voice’, and more changes are on the way. We’ll just be referring to our various products and services using the Blizzard name instead. technology will continue to serve as the central nervous system for Blizzard games-nothing is changing in that regard. “We’re going to be transitioning away from using the name for our gaming service and the functionality connected to it. Although, honestly, people are probably just going to keep calling it plain old anyway.Today, Blizzard Entertainment announced that they will no longer be using the brand as part of their service. After all, 's domain name is "."įrom now on (unless Blizzard changes its mind again), the service formerly known as will be referred to as Blizzard. With such an integral history with Blizzard, the name couldn't simply be pushed under the rug. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. We understood that stood for something special - it represents years of shared history and enjoyment, community and friendship, for all of us and our players.ī is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. When we announced that we’d be transitioning away from the name for our online-gaming service, we suspected that the shift would be challenging. The service is part of Blizzard's DNA, which is partially why the company added back into the name. Blizzard is an all-encompassing online service where people can buy Blizzard games and game subscriptions, add each other as friends and chat, and keep up on Blizzard game news. If you've played a Blizzard game on PC, you have interacted with - excuse me, Blizzard. Gaming superstars talk about what it was like to be famous in South Korea
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